TARGET AUDIENCE MOOD BOARD

PSYCHOGRAPHICS

The target audience for my magazine will be male dominated, approximatly 20 years old into indie music with a strong sense of fashion. Modern Brands such as Ralph Lauren, Lyle and Scott and Fred Perry are all designers that my target audience will be wearing. Brands such as Hunter, Vivenne Westwood and Harris Tweed are all slightly upper class brands which some of my target audience will wear aswell. Possibly as handowns and 'vintage' style outfits. Although my audience is young, they will spend most of their weekend down the pub, clubs or gigs. During the week the majority will be studying, either college or uni. The rest part time or full time employment possibly in rural surroundings built up city areas. Most will have an up to date phone and intouch with the latest technology, ipods, laptops and computing.

Lattitude, V-fest, Glasto and wireless are all music festivals i exspect my audience to attend, those that live in the city will drive a vespa, old mini or fiat 500.

DEMOGRAPHICS

male 70%
female 30%

average age 20

still studying 65%
full time work 10%
part time work 25%

class ABC1 70%
class C2D 30%