FULL MAGAZINE ANALYSIS

FULL MAGAZINE ANALYSIS

The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music  launched in 1996, has grown to be the biggest commercial music news site in Europe.

Key facts

• 80% of NME readers feel that music is an important

part of their lives

• 79% of NME readers like to listen to new bands

• 63% specially choose to listen to indie/guitar bands

• 49% specially choose to listen to live bands in studio

• 52% are interested in taking a musical

course/qualification

• 36% are thinking of buying a musical instrument in the

next year
NME readers are techno savvy

• 72% have a broadband Internet connection at home

• 67% have bought something online in the last 12

months

• 59% agree they like to keep up with the latest

technologies
More about the reader

• 34% are working full time, 18% are working part time

and 26% are full time students

• 62% read at least 3 out of 4 issues

• Almost half (49%) have been reading NME for at least

3 years

• 84% think the magazine gives them what they want

spending an average of 46 minutes reading each

issue