Demographic profile of NME readers

The demographic profile of the NME target audience would be aged between 17 and 30. It’s a unisex magazine which is mainly male dominated, statistics show only 27% of the readers are female leaving a huge 73% as male readers. Looking through the magazine you can clearly see the use of language is mature and certain times very colourful but used sufficiently.  The marital status of the majority of NME readers, I feel would settle as single because its target audience is too young to be married but possibly too busy to be in a relationship as this is mainly aimed towards the generation  who are currently in education, whether it be college or university.

The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, priced at £2.20 it is middle priced magazine aimed towards aspiring working class citizens who are music enthusiasts. 80% of NME readers we asked feel that music is a big part of their life and 52% are interested in taking a musical course/qualification, 34%  of these are working full time, 18% are working part time and 26% are full time students this supports my evidence of a mainly educated/working target audience.  The main characteristics of this magazine express emotional attitude towards music and direct links to concerts, gigs and festivals, 77% of NME readers have been to at least one pop/rock concert in 2007 this is sure to increase within the ascending years. There is a very distinct outlook on fashion strongly linked within our profile audience. From cable knit jumpers to winkle pickers, you’ll find our audience out there wearing it all. Luxury Vintage, and cheap charity shops doesn’t matter where it’s from if it’s lacy or rustic it’s sure to be brought by one of our readers!  67% of the flourishing music scene will be attending a live music festival this year, with an Average expenditure on-site: £ 402.  

NME readers are all in touch with our current generation of technology, most own an iPod or Walkman, regularly download music or purchase cd, this can be done online or in store. This is made very clear by NME having a website that the younger generation are technically able.