Harry Potter and the Deathly Hallows: Part 1

Warner Bros have released the first part of ‘Harry Potter and the deathly hallows’ which hit the cinemas 19^th November 2010.

Harry and best pals Hermione and Ron carry the on-going run from evil dark lord, Voldemort who having Hogwarts head master, Dumbledore assassinated in the prior half-blood prince now seeks global domination through the death of the boy wizard. As Harry races against time and evil to destroy the Horcruxes, he uncovers the existence of three most powerful objects in the wizard world: the Deathly Hallows. 

 This magical sorcerer's saga was rated a well-deserved êêêê. This particular harry potter film is a lot darker than any of the others, I think J.K Rowling has taken into account that her audience has grown up along with the characters throughout this film and many ways matured. ‘Although this is one but last of the Harry Potter saga, I feel it was just a build up to the sequel.  Well perfected special effects and animation was included throughout the film and mind washed the audience into believing they were in the film!’ –Natcha, London.

The film has been a great success, so hit the cinemas as soon as you can for a mind washing experience of wizardry at its finest. Harry Potter and the crew will be releasing the second part summer 2011. So make sure you don’t miss out! Tickets can be purchased online from £3.95 at www.odeoncinema.com.

CLASS PARTITIONS

CLASS PARTITIONS

This is a table to show the differences between upper and lower class vocabulation.
Looking at this table I can use it to choose which way I would write an article based upon my target audience. The way in which I wrote my article would depend on which magazine it would appear in. You can see the distinct differences in the use of language between these two social groups. Left one being lower class, right one being upper class.  

INITIAL IDEAS

INITIAL IDEAS

Cast/Models: I have two people in mind who I’d like to model for my magazine, Max and Taylor. I have asked both and they agreed to do it.

Location: I’m going to take my photographs for my cover of my media magazine in my favourite place, Aldeburgh. My target audience is aspirers to middle class people, so I feel this would be a suitable location. My mum’s friend has a gorgeous vintage car which I am going to ask to use as a prop.

Props: I will probably head to the high street and beach to take most of my photographs, I will be grateful to use just the surroundings as it has a lot of personality. I would really love to shoot my models stood up against or sat in my mum’s friend’s car. This will depend on availability on the day I decide to do my shoot.

Outfits: The two models I have chosen both have distinctive looks and I like the way they dress, so I will ask them to dress as they would and just make any alterations if I need to.

Lighting/weather conditions: I think for any photograph it needs to be taken in daylight on a bright day, I would like to go early one bright morning and get my snaps.

My magazine will consist of A front page, double spread feature article and an interview. For these i need around 6-10 images.

My feature article will be based around an interview with a  band which is linked with my magazine. My magazine is going to be a similar magazine to NME, so isn't going to be something you would typicallly find in an issue of Kerrang! Set across two pages, my article will have a bold heading and a main image. My text will include dropcaps, subheadings and icon images to guide the reader through. I will use a three way colour scheme keeping it simple but aeusthetically pleasing. I will include a midshot of the band i decide to interview, then dotted across the text a few varied shots incluing a worms eye, and birds eye this willl help me create illisions and reinforce the hiarachy of the band members. On this page i could include a competition or vouchers of some sort in some way which links in.  
In the 60's and 70's when music was central to youth culture, NME dominated the news the news stands.

Industrial data 'Music magazine'

IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

http://www.threepm.co.uk/ is a popular website used by big magazine publishing companies to advertise magazine subscriptions; selling over 120,000 magazine subscriptions a year makes them the world’s leading online magazine supplier. Over 7000 magazines are available on this site, big publishers such as emap and ipc media are two of the biggest publishers in the country both currently selling through this site. With no set up costs or signup charges – ‘you pay only for orders they get for you - selling subscriptions through 3PM claim to be an absolutely no risk deal, To make your budgeting easier, they don't charge a percentage rate, but a flat fee of just £14 for each order.’’The companies are in full control of how their magazine is presented online – the producer decides all details such as the copy, offers and covers and the categories under which the title is listed and can publish UK and overseas rates, credit card and direct debit offers - or can limit the markets and the payment options they are prepared to offer.

I’ve also found information from a website called http://www.pressgazette.co.uk/ it is a multimedia website which offers updates on magazines such as ‘Mag ABCs: NME down 17% as rock and film titles slump’ and ‘Mag ABCs - Women's sector up but Cosmo drops 9%’ many being negative.  It has direct links to recent and later posts and who’s included, all which can be commented on by the  I feel that Ipc media would be best to distribute my magazine,public.  Fairly recently updated, people are able to log on to this website and check for regular updates which is very convinient. My magazine is targeted at the 'indie scensters' tribe (catagorised by http://www.uktribes.com/) with my in-depth analysis of music magazines i found that IPC media would be the best media institution to distribute my magazine. My magazine will be strongly based around the likes of NME and Kerrang!

Analysis of two contents pages

Here are my chosen contents pages from two magazines with very different target audiences; the first one is from ‘Kerrang!’ and the second from ‘Q’ magazine. Kerrang is a rock music magazine aimed towards an audience of aspirers aged between 16 and 25 interested in bands such as Avenged sevenfold and slipknot. Whereas Q magazine is aimed towards the mature music lovers of an earlier generation aged 30+. With a price of £3.90 it’s obviously out to attract the middle class citizens. Q includes a wide review section on television, films and the latest games which you wouldn’t necessarily find in a typical issue of Kerrang.

 You can see many similarities and difference between these two pages first most dominant is the layout is particularly similar. Both have a vertical ‘features list’ of what you can find in this issue of magazine. Q magazines attempt is more sophisticated using red, white and black as their main colours. Simple headings and boxed pictures is a neat and tidy way to represent a magazine to attract elders. Reading the subheadings down the column on the left you can see ‘My brilliant career’ this is a key feature which tells us a lot about who this magazine is aimed at and what they want to read about. Kerrang readers aren’t all old enough to have a full time career and read this magazine in their own time when they relax and forget about work. The articles in both magazines are very different; you can read about stars such as ‘Liam Gallahager’ and ‘Paul Heaton’.

Comparing the circled image on Kerrang!’s page with the main image of its rivals, you can see a distinct difference in body language. The cluster of boys on the left are huddled closely together pulling faces and hand gestures, their clothes are casual and dark this suggests rebellious attitude and free will. The group of men (the Courteeners) advertising in the main long shot image of Q magazine are stood in a strong poise. Their clothes are casual (jeans and tee) but fresh. They all look clean cut and well dressed. They are stood outside somewhere which looks like country/highland this creates a relaxed atmosphere helps the reader to get lost in this magazine.

It’s interesting to see a formal approach from Kerrang! Rather than Q. Looking in the top left corner you can see a little box of text signed from the author. I’m very surprised to find this in Kerrang! rather than Q, but maybe Q has an extra page to this contents. There are 9 images spread between both magazines 7 on Kerrang!’s page and only 2 on Q’s . This supports the ideas about a more formal magazine going with a more minimalistic approach.

Analysis of two front covers

I chose two currently very well-known music magazines, ‘Kerrang!’ and ‘NME’.  The front pages of both magazines feature Green Day’s ‘Billy Joe’. I have done this purposefully to highlight which different ways he is used to advertise. Green day are an American punk rock band formed in 1987, and have had many hits. Looking at these two magazines you can instantly notice the colours used create contrasting moods. Kerrang! Have chosen a darker outlook on green day dressing him all in black with an electric guitar slung across his shoulders is typical rock poise.  Green, yellow and white are the three main colours used other than black to highlight importance where-as softer whites against a harsh red is the combination used by NME. The body language in NME’s cover shows rebellion and freewill. By exposing his wrists ads and edgier effect to this softer attempt of a music magazine cover.  Reading around the mid shot of Billy on NMEs front page you can see articles about Muse, Artic Monkeys and the big sub heading ‘Inside the mind of Billy Joe’.On the front of Kerrang! You can clearly read ‘exclusive’ U.S reports and mind grabbing subtitles like ‘WTF?! –Harry Potter joins Gallows’. Words like plus and win are also used to grab people’s attention.

I personally think Kerrang takes advantage of an extra page to advertise and shoves everything on the front cover compared to the empty cover of NME. I think NME don’t need to publicise as much as they star on television with the ‘NME awards’.  On this particular issue of Kerrang! There are three images which all descend in size and importance. One main midshot of Billy Joe himself, sat close by is a subheading and boxed photo of slipknot with the words ‘Memory lane’.

Analysing the fonts of both magazines you can see the difference in textures. Kerrang! Have used crumbled/ eroded font to add edge and personality to this cover and the size of text varies, NME have use bold shadowed text all fairly large/ similar sized. Both backdrops are a base colour which lightens around the main image of Billy Joe, making him the dominant feature.

You can see Billy Joe is used in two ways on these magazines, NME have him posed in a humorous way, whereas Kerrang have captured him more naturally, hot and sweaty at work hair all curly relaxed but focused.

Demographic profile of NME readers

The demographic profile of the NME target audience would be aged between 17 and 30. It’s a unisex magazine which is mainly male dominated, statistics show only 27% of the readers are female leaving a huge 73% as male readers. Looking through the magazine you can clearly see the use of language is mature and certain times very colourful but used sufficiently.  The marital status of the majority of NME readers, I feel would settle as single because its target audience is too young to be married but possibly too busy to be in a relationship as this is mainly aimed towards the generation  who are currently in education, whether it be college or university.

The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, priced at £2.20 it is middle priced magazine aimed towards aspiring working class citizens who are music enthusiasts. 80% of NME readers we asked feel that music is a big part of their life and 52% are interested in taking a musical course/qualification, 34%  of these are working full time, 18% are working part time and 26% are full time students this supports my evidence of a mainly educated/working target audience.  The main characteristics of this magazine express emotional attitude towards music and direct links to concerts, gigs and festivals, 77% of NME readers have been to at least one pop/rock concert in 2007 this is sure to increase within the ascending years. There is a very distinct outlook on fashion strongly linked within our profile audience. From cable knit jumpers to winkle pickers, you’ll find our audience out there wearing it all. Luxury Vintage, and cheap charity shops doesn’t matter where it’s from if it’s lacy or rustic it’s sure to be brought by one of our readers!  67% of the flourishing music scene will be attending a live music festival this year, with an Average expenditure on-site: £ 402.  

NME readers are all in touch with our current generation of technology, most own an iPod or Walkman, regularly download music or purchase cd, this can be done online or in store. This is made very clear by NME having a website that the younger generation are technically able.

I’m pleased with my final outcome; it didn’t turn out how I imagined it but I still think it delivers my ideas well. I chose to recreate Jamie T’s Kings and Queens Album cover because I feel it is one of his most expressive albums. The original cover is very domineering which I tried to represent through my photo shopped image.  There are many reasons why I chose this photo; the colouration and camera angle are the two which make the loudest statement. Taking a photo from worms eye view is an easy way to create a domineering character and blindly belittle the target audience. The cold blues suggests an anonymous profile, with the shattered glass fractioning small amounts of his face. This reduces the purpose that the hidden image displays. This doesn’t give us much information, keeping a low profile which is a very clever way to entise his audience in, wanting to find out what he is all about. I chose to colour my text white because it contrasts with the background implying importance, if I could change anything it would be the style and positioning of the subtitle as I feel this looks tacky.